Now Interviewing for Sales

June 9, 2014

We want you to sell beer!

New Buffalo Brewing Sales Position:

This is a drug free environment/EOE/Equal HousingOpportunity. Background Screening and favorable references are conditions of employment. Minimum age requirement for LHBC is 21 years of age. When working as a Sales Rep for a Brewery you can not hold any position with a Wholesale or Retail establishment selling alcohol. You may be contacted if additional information is needed or to be scheduled for an interview.


The New Buffalo Brewing Co. is searching for a brewery sales representative based inBuffaloorRochesterwho will cover theNEW YORKSTATEmarkets. The focus of this position is to increase New Buffalo’s sales by building strong relationships with key accounts and to promote and foster brand loyalty and development through marketing events for the beer drinking public. 90% of your time spent is in the marketplace.

Requirements or preferred experience:

Sales experience in the adult beverage world is strongly preferred, but any sales and love of beer will do. 


Collaborates well with others in the industry – On/Off Premise as well as our distributor partners.

General Responsibilities:

Brewery Education – Who is New Buffalo and what we do.

Explain the long-term growth and profit potential of the craft beer industry, specifically New Buffalo.

Disseminate information to accounts about upcoming beer launches, seasonal releases, brewery initiatives, Point-of-Sale, etc.


Manage time and priorities in an effective and efficient manner.

Maintain a weekly planner of goals and distributor/account calls.

Be familiar and willing to learn with draft system dynamics and have the ability to troubleshoot when necessary.


Act as the key conduit of information back to the Headquarters, including, but not limited to, distributor market price lists and post-off schedules, competitor pricing and materials, and opportunities to build the business.

Manage, update and disseminate the following, market visit reports following time spent in each market, planners/recaps, expense reports, etc.

Manage, update and disseminate market visit reports to each distributor partner as requested.

Distributor Partners:

Gain an intimate and working knowledge of each distributor partner’s organization, including an open relationship with all members of the management and sales teams.

Complete working knowledge of all distributor partner pricing, including different deal levels and special incentives.

Provide distributor partners with sales literature, technical assistance and sales training as needed.

Assist all distributor partners in promoting sales of the products, and helping build consumer acceptance of the products.

Establish an action plan prior to visiting market, utilizing sales reps, VIP information, and appropriate collateral/sales materials.

Manage distributor partner activity, including, but not limited to, program development and implementation, monthly and quarterly sales meetings, and promotional calendar development and execution.

Regularly planned account/market visits with distributor partner’s sales reps

Manage all distributor partners’ POS inventory on a monthly basis.

Account Services:

Represent The New Buffalo Brewing Co. in the retail trade as the first point of contact for the brewery.

Establish regular contact and build relationships with key decision makers at Key Accounts, both on and off premise, in order to gain sales and distribution.

Work closely with each distributor’s sales reps in each market On and Off Premise.

You will be a great fit for this position if:

You have a love of craft beer

You were born to sell

Your nature is to do your best at all times without being managed (independent/integrity)

You are highly organized and able to prioritize tasks in order to meet deadlines

You have a strong desire for results and ability to bring projects to completion

This position reports directly to the Owner.


This is a contract position to start. Pay is $300 per week + commission on sales. We reimburse the cost of gas and lodging when required. You should be making should be making $40000 a year by the end of the first year.

This is a full time salaried position with commission, paid time off and of course world class beer. If you love hard work and interacting with people as much as you enjoy craft beer, and you think you’re appropriately qualified and a good fit to work with us, please forward your cover letter and resume to Subject line should have New York Sales and (your name). Phone calls will not be accepted.  If you are a potential candidate, we will contact you. Compensation